When Öhlins updated its visual identity, Vidéa was commissioned to create a cinematically presented 3D animation introducing the company's new symbol and logo.

The new symbol is a graphic interpretation of the classic 'Ö', now shaped like two vertical arrows meeting in a diamond. A shape that expresses expansion, precision and technology-driven innovation, with the world of racing as the obvious starting point.

Our animation visualizes the symbol's design language and meaning through light, movement and detail, with tonality drawn from Öhlins' core values: performance, cutting-edge technology and Scandinavian simplicity. The animation ends with the company's updated logo, which now has a cleaner, more contemporary look, but still feels unmistakably Öhlins.

The animation was delivered in several formats for different uses, including widescreen, 9:16 for social media and an extra wide trade show format.

Do you also want to promote your visual identity through film and 3D animation?
Contact us at Vidéa to create powerful visual content that strengthens your brand and captures your target audience.

Customer: Öhlins Racing
Production company: Vidéa
Producer: Ulf Gradin
3D animation / Motion Graphics: Pär Mostad